Syllabus of ENG 206 - Business Communications


Department: Faculty Academic English Program

Credits: Bilkent 2,    ECTS 3,5

Course Coordinator: Türküm Azmiye Cankatan

Semester: 2017-2018 Fall

Contact Hours: 3 hours of lecture per week   
 
Textbook and Other Required Material:
 
Catalog Description:
The objective of this course is to develop professional communication skills necessary for Business Administration majors as they enter the business world. Coursework includes writing proposals, memos, persuasive letters, and business reports as well as conducting business meetings and presentations through adopting documents to particular needs and audiences via authentic business communication cases.
 
Prerequisite(s): ENG 102
 
Assessment Methods:
  Type Label Count Total Contribution
1 Individual or Group Work Individual or Group Work (Descriptive Proposal) 1 15
2 Individual or Group Work Individual or Group Work (Persuasive Letter) 1 15
3 presentation Presentation (Presentation) 1 15
4 Individual or Group Work Individual or Group Work (Refusal Letter) 1 15
5 Individual or Group Work Individual or Group Work (Descriptive Analysis) 1 10
6 Project Project (Business Report) 1 15
7 Presentations Presentation (Business Meeting) 1 15
 
Minimum Requirements to Qualify for the Final Exam:
 
Course Learning Outcomes:
Course Learning Outcome Assessment
Can critically analyse and evaluate various business scenarios to identify and apply communication strategies Individual or Group Work (Descriptive Proposal)
Individual or Group Work (Persuasive Letter)
Project (Business Report)
Can develop and use written language and communication skills necessary for effective business communication in a BELF (Business English as Lingua Franca) Individual or Group Work (Descriptive Proposal)
Individual or Group Work (Persuasive Letter)
Presentation (Presentation)
Individual or Group Work (Refusal Letter)
Individual or Group Work (Descriptive Analysis)
Project (Business Report)
Presentation (Business Meeting)
Can dramatise effective oral language and communication skills through the use of BELF Presentation (Presentation)
Presentation (Business Meeting)
Can produce effective business proposals to analyse, describe, and propose a new ideaa/product Individual or Group Work (Descriptive Proposal)
Can write effective business letters to describe an justify the marketing of an idea/product Individual or Group Work (Persuasive Letter)
Can hold effective business presentations to sell an idea/product Presentation (Presentation)
Can write effective business letters to explain and justify the reasons behind a refusal Individual or Group Work (Refusal Letter)
Can analyse and describe a business environment Individual or Group Work (Descriptive Analysis)
Can write a business report in which they define, identify, label and list problems, reporting these through integrating data Project (Business Report)
 
Weekly Syllabus:
  1. Introduction to the course and setting expectations- Diagnostic Writing Task-Introduction to Business Communication
  2. First Scenario Introduction- Brainstorming product ideas for the first scenario- Input on descriptive and analytical skills-Practice descriptive and analytical writing (FFB of product)-Feedback on FFB
  3. Input on writing a proposal
  4. Writing Proposals- Feedback on Proposals
  5. Input on Persuasion- Writing the Persuasive Letter- Feedback on Persuasive Letters
  6. Input on Presentation Skills- Practice giving sales presentation- Feedback on Presentation skills
  7. Oral Presentations
  8. Input on writing bad news messages- Writing the refusal letters- Feedback on the refusal letter
  9. Introduction to the second scenario- Input and reminder on analytical and descriptive skills- Brainstorming ideas for the second scenario
  10. Writing individual descriptive analysis
  11. Input on writing business reports- Practice writing parts of the business report
  12. Business Report Writing and Feedback
  13. Business Report Writing and feedback- Input on Conducting Business meetings
  14. Business Meetings
 
Course Material:   PP - Multimedia - PC
 
Teaching Methods:   Assignment - Presentations - Exercises - Training tutorial - Case studies